Business people have everything. They’ve got data, and often it’s clean. They’ve got tools, and many are easy to use. They’ve got visualizations, many of which help. They’ve got domain knowledge, at least most do. What some front line observers find they lack is analytical thinking.
Given descriptive data, few business users that BI icon Claudia Imhoff sees ask even the simplest followup questions, like “why?” Is what the data shows good for the business or not? If not, what can be done?
Claudia, along with IBM marketing director Harriet Fryman, raised the question this summer at the Pacific Northwest BI Summit.… Read the rest “Got analytics? Who will promote the industry?”