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business decisions

What’s that tool? It’s a macguffin, sir

March 24, 2011 by Ted Cuzzillo

When, when will someone write a novel about business intelligence? I can see it now. Amazon will try to sell me From Here to Analysis, Data in the Afternoon, and Lolita, DBA.

But titles are easy. Writing the novel might be tough, since the author would have to run on sheer imagination. There’s no apparent intrigue. The BI crowd plays it safe. Forget sex. The BI crowd works too hard. Forget guns. The BI crowd shoots only bullet points.

In fact, the best strategy might be Alfred Hitchcock’s favorite: the macguffin. It’s a plot element, often ephemeral, that drives the main characters to do what they do regardless of the macguffin’s value.… Read the rest “What’s that tool? It’s a macguffin, sir”

Filed Under: BI industry Tagged With: business decisions, culture, decisions, fun, macguffin Leave a Comment

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