Real data storytellers know that data framed in a story is much more effective than data standing all alone by its naked self. They also know that storytelling is a giant that can lose much of its power when tied down to a vendor’s product.
We can applaud Qlik for respecting these facts. We can also applaud McKesson senior director of procurement analytics Jin Ro, who talked about storytelling last Thursday at the Qlik Virtual Forum. And let’s give an extra whistle for saving any mention of Qlik Sense for the end.
In his half hour keynote, he started with the case for stories: He recounted an experiment in which stories were shown to be far more memorable than data.… Read the rest “Scenarios for a Qlik Sense data story”