Now comes the hard part in business intelligence: figuring out how the humans can make better use of all our data and tools for decision making, writes Wayne Eckerson, director of TDWI Research. Let’s bring in the shrinks.
When Wayne points to a trend, it’s news even if others might have already foreseen it. He’s one of the industry’s most thoughtful observers, and one of the most deliberate.
In Tuesday morning’s blog post, he suggests improving BI by enlisting those who study how people make decisions.
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To take BI to the next level, we need better insights into human behavior and perception.