A few days ago, I told former Tableau CMO Elissa Fink why I found “smart cities” more interesting than the data industry’s tired old slogan “data driven.” Cities are complex and layered. Analytics has results, good or bad. Data becomes tangible, satisfying.
She got it. “‘Data driven’ is ethereal,” she said. “Smart cities are grounded.”
If you to talk about the data industry’s mythical “data driven” for very long, your conversation probably has an eery resemblance to those you had 10 years ago. Today we have more volume, more complexity, and nice things like artificial intelligence. But the old themes repeat over and over.… Read the rest “Take data from ethereal to grounded”