Users I interview for case studies tell me good stories. But most come with a poison pill: you can’t write it because it’ll embarrass someone. Just try getting it through the rounds of approval.
The smart marketer’s answer: Make up a composite!
If, as Financial Times columnist Gideon Rachman writes, fiction is the best way to understand Libya under dictator Muammer Qaddafi, then it just might work to understand the drama within organizations.
How much do you really understand from news accounts from Libya? Before the current crisis, most news emphasized Muammer’s weird style of dress, his ranting speeches, and his “voluptuous Ukrainian nurse.”… Read the rest “Antidote for too-dull-to-read case studies: fiction”