I imagine the Tableau marketers sitting down over the coming year’s menu of trends. “What, storytelling again?” one says as if dreading the taste of dim sum for the hundredth time.
Storytelling was a staple there at the trendy headquarters. The research department had not too long ago lured Robert Kosara away from an academic career. First thing, he and Jock Mackinlay published a whitepaper on the future of storytelling.
But no marketing stays fresh forever. Even before business people finish chewing on the last trend, new ones come along with the alacrity of T-shirt slogans. Fortunately, there were choices on the menu that would give new zing to “storytelling” — not with one new trend but with two.… Read the rest “Tableau’s storytelling, conversation, and journalism”