marketing

Tableau is the new Apple

July 22, 2008 by Ted Cuzzillo

I watch Tableau Software CEO Christian Chabot demonstrate Tableau visual-analysis and I can’t help think of Steve Jobs and Mac OS X. Chabot has the same bright stage presence, and his product has the same simplicity and elegance. Like Mac, Tableau makes you love it.

In Monday’s keynote, Chabot couldn’t pace. The conference’s overflow crowd left little room for the tiny stage. His address had none of the self-conscious cool of a Jobs production and more reason and humor. This is a business crowd, not a consumer one, and he connected.

The world will be at Tableau’s doorstep soon enough—though I can’t quite understand why it’s not there yet.… Read the rest “Tableau is the new Apple”

My god, a BI ezine I’ve actually read

May 12, 2008 by Ted Cuzzillo

So many ezines, so many pitches, so much color, so much urgency, so much of so much. And then along comes—let me check the name—yes, Gordon Daly with a little ezine that’s nothing but a short letter (look it up: letter!) and I actually read it.

Brutally amazing: how not to pitch analytics

February 12, 2008 by Ted Cuzzillo

I went to the post office box and found a rhinoceros. The clever people who produced this brochure should have used a bull instead, bulls being more at home in marketing, but let’s not be picky. He’s a rhino with spots, and he’s hawking analytics software.