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Blame it on PR

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Apparently a true story I just heard from a former boss: Back when he managed Comdex, the giant tech show, he shared a PR manager with a rival VP. That VP often felt short-changed by the PR manager.

At the 2000 Comdex, a reporter got food poisoning at an off-site event and died the next day. My former boss, Michael Goodman, now president of Extra Mile Audience Research, worked most of the day with the PR manager to smooth out the buzz.

That afternoon, Goodman pulled the PR manager aside to warn her the Interop VP was very upset. She had complaining bitterly to him, “She never kills anyone at my events.”

Some of us like to name things in BI

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If you haven’t already, ask around: Exactly what is “business intelligence”? Some say it’s all about business decision making, and others seem to think it’s all about tools.

We struggle with definitions, but usually not in public. Perhaps that’s why the recent uproar on the weblog of eminent visualization critic Stephen Few felt like a refreshing breeze.

It all began with Few’s damning review of a product whose promoters tripped and gave it the now-sexy “visualization” label. Oops.

Usually, Few’s readers sit back and enjoy the show. He’s one of the few Bi writers with the courage to call out a stinker.… Read the rest “Some of us like to name things in BI”

Escaping the ghosts of BI marketing past

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How sweet is is to escape, if only momentarily, from BI marketing that seems intended for techies. Just across San Francisco Bay from me, Birst made its point and made me laugh with a holiday-season three-panel comic strip.

Marketing director Barbara Lewis emails me that the artwork’s by illustrator Kevin Pope, and the idea came from Birst’s PR firm, Atomic PR.

The website got a spike out of it. She writes, “I guess it’s struck a bit of a chord.”