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Learning from earthquake relief to design BI tools

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You might say I’m crazy to see any connection between some big IT deployments and typical responses to big natural disasters — but that’s what I see. It fits a recurring theme across many disciplines of big interventions versus smaller, more humane and often more effective effort.

Yesterday on the PRI program The World, Associated Press reporter Jonathan Katz, author of The Big Truck That Went By: How the World Came to Save Haiti and Left Behind a Disaster, talked about what he saw in Haiti.

There was one mistake that was made over and over in Haiti: The people of Haiti were looked at as being bystanders, as obstacles or as security threats.

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Blame it on PR

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Apparently a true story I just heard from a former boss: Back when he managed Comdex, the giant tech show, he shared a PR manager with a rival VP. That VP often felt short-changed by the PR manager.

At the 2000 Comdex, a reporter got food poisoning at an off-site event and died the next day. My former boss, Michael Goodman, now president of Extra Mile Audience Research, worked most of the day with the PR manager to smooth out the buzz.

That afternoon, Goodman pulled the PR manager aside to warn her the Interop VP was very upset. She had complaining bitterly to him, “She never kills anyone at my events.”