What’s a spam filter to do? Netezza just wanted to tell the world about Helzberg Diamonds choosing the Netezza Performance Server appliance. Netezza’s writer must have put diamonds together with enterprise data warehouse. Voilà, “rock hard” EDW, and the email blast lifts off! Instant spam.
marketing/PR
Pay no attention to that little product behind the jargon
A trade pub dear to my heart praised the healthy “buzz” at February’s TDWI conference. Yeah, but some of it sounded an ungrounded circuit.
So much jargon, so little meaning. Kevin Brown of Tableau Software and I were talking about it. He said, “Marketing should be simple.” For example, “if you don’t give the price out front, you’re hiding something.” I say the same goes for jargon-encrusted features and benefits.
If DM Review says so
A friend went into business last week selling mailing lists he’s made up. Yes, that’s right, he’s selling the product of entire afternoons at the keyboard entering one false name and email address after another.