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Failure to communicate with the Boomers

April 2, 2010 by Ted Cuzzillo

Why do creative data analysts meet resistance? I’ve written about them before: many are young, they’re smart, and their credentials might still be slim. But they’re still a value to their employers, no matter who knows it yet.

At least some of it’s about Boomers vs. the up-and-comers. One corporate communications consultant I talked to, Liz Guthridge at Connect ConsultingGroup, has seen all this in action.

“Boomers are still interested in experts,” she says, “people with loads of experience and loads of credentials.”

Liz tells of one client, a Syracuse University alum, who hired a young guy as CIO. The newly hired young man was “impressive,” Liz recalls.… Read the rest “Failure to communicate with the Boomers”

Filed Under: analysis & methods Tagged With: analysts, communication 1 Comment

Less than meets the ear

April 8, 2009 by Ted Cuzzillo

Last week, SAS Institute did what few other rearrangers of jargon have done: They got attention — in the way fashion hounds do. They’d like to replace “business intelligence” with “business analytics.” Why? Because “business intelligence is not “where the future is.”

Last year’s styles are never next year’s. Sooner or later, all clothes, cars and business terms become unfashionable. It’s not because anything really changed.

Neil Raden calls SAS’s move “all fluff,” and it is. Others I’ve heard from think so too, such as the eminent industry analyst I talked to weeks ago about another attempt at jargon-making. “What a bunch of b—” he said.… Read the rest “Less than meets the ear”

Filed Under: BI industry Tagged With: business analytics, communication, jargon, marketing/PR, Neil Raden, SAS 3 Comments

It could be porn

March 3, 2008 by Ted Cuzzillo

What’s a spam filter to do? Netezza just wanted to tell the world about Helzberg Diamonds choosing the Netezza Performance Server appliance. Netezza’s writer must have put diamonds together with enterprise data warehouse. Voilà, “rock hard” EDW, and the email blast lifts off! Instant spam.

See the press release.

Filed Under: Uncategorized Tagged With: communication, marketing/PR Leave a Comment

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smarter cities & data narrative

Two recent “storytelling” tools for public audiences Toucan spoonfeeds data’s insight while Juicebox cultivates data skills

The data-shy among us have two friends in the software business. One a few years old and one new this year. Nashville, Tennessee-based Juice Analytics … [Read More...] about Two recent “storytelling” tools for public audiences Toucan spoonfeeds data’s insight while Juicebox cultivates data skills

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