How do you know when the business intelligence industry goes on break? It’s when Scott Humphrey goes fishing. He’s the man with the industry’s “golden Rolodex” to whom vendors, industry analysts, and press call to catch a story or to release one. The only news now is that last week the man behind the news took his brother and his nephew for a week of catch-and-release steelhead fishing on the free-flowing John Day River, four hours east of Portland. Cell-phone reception caught them now and then, and their phones “made noises,” but no one answered. That’s release.
marketing/PR
Millions and millions served by Tableau Public
Tableau Public’s score so far reads like one of those old McDonald’s marquees: 4.5 million people have visited data visualizations hosted by the site, says Tableau Software VP of marketing Elissa Fink.
More than 30,000 visualizations — “vizes” — have been published. The most popular of all, says Elissa, have been the ones about homes, personal budgets, and leisure. One of her own favorites is a local real estate blog, Seattle Bubble. “I wish I could have seen blogger Tim Ellis’s data in Tableau Public before I bought my house.”
Another favorite of Tableau staff, who are said to have a healthy contingent of foodies among them, is about cows and their milk.… Read the rest “Millions and millions served by Tableau Public”
Tableau caught them looking
Wipe away that tear you have shed for BI marketing. Take heart in this: The golden oldies — those tired verses like “faster, better decisions” — have never come closer to receding into the support roles where they belong. A new strategy has been proving itself able to hook even onlookers who swore they really didn’t give a damn.
In the most recent example, a simple Tableau Public-hosted chart on Wired caught me looking. And thinking. It hooked me with a bar chart that compared rates that iPad users pay for downloading data.
Did I say that I really don’t care what iPad users pay per gigabyte?… Read the rest “Tableau caught them looking”