Ask anyone in marketing or journalism whether spelling counts, and you’ll get a resounding yes. Typos of any kind hurt.
They signal lack of attention, they erode the consumer’s trust and they’re embarrassing. When readers have little else to judge a writer or a publication, they resort to what they do know, like spelling. It’s like people judging the frame of a house by the paint, or the mechanical condition of a car by the way it “drives.” They’re like a grocery store with flies buzzing around or a dentist who dresses like a slob.
Professionals in every line of work try like hell to avoid those flies in the air.… Read the rest “Counting flies and typos to find ROI”