The always fascinating Donald Farmer, former Qlik exec and now Treehive Strategy principal, has news for users of data business: “Data isn’t the real world.” It’s just a reflection that’s framed by stories we tell ourselves.
Stories come first, contrary to the data industry’s dubious vision. Data, the marketing likes to imply, is a divine compass from a virginal birth. Just get some and you’ll know the way.
There was no virginal birth for data but, as Donald Farmer illustrates, there is jazz. In his presentation to two dozen industry experts at this year’s annual Pacific Northwest BI and Analytics Summit, you can try this: Force a John Coltrane song into musical notation, then give it to 10 jazz musicians.… Read the rest “Data: it’s just notation, not reality”