Imagine two marketing people sitting across a table from a data analyst. Marketing wants “simple numbers,” they say, and the analyst understands. The three of them know all the past conversations, the questions that arose and were answered, the points that got made, the conclusions or unresolved questions that remained.
Easy enough. But now with the rise of so-called “smart cities,” where the data spigots open and everyone with any point of view at all takes part, things can get into a mess. There, the starkly disparate points of view, which in business get talked through in relative calm, really show teeth.… Read the rest ““Smart” starts with context”