I heard an IBM marketing vice president say last summer, “Storytelling will be huge.” I think so, too. But what are data stories?
The big question on the table was what it would take for BI to break out of its miserable five percent penetration into business? Two regulars at the Pacific Northwest BI Summit — Harriet Fryman, IBM vice president of portfolio marketing, big data and analytics, joined Claudia Imhoff, founder of the Boulder BI Brain Trust and well known author — to consider the problem at last summer’s event.
Vendors tell us that data stories are whatever they’re selling.… Read the rest “Data storytelling will be bigger than data itself”