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Some of us like to name things in BI

January 6, 2009 by Ted Cuzzillo

If you haven’t already, ask around: Exactly what is “business intelligence”? Some say it’s all about business decision making, and others seem to think it’s all about tools.

We struggle with definitions, but usually not in public. Perhaps that’s why the recent uproar on the weblog of eminent visualization critic Stephen Few felt like a refreshing breeze.

It all began with Few’s damning review of a product whose promoters tripped and gave it the now-sexy “visualization” label. Oops.

Usually, Few’s readers sit back and enjoy the show. He’s one of the few Bi writers with the courage to call out a stinker.… Read the rest “Some of us like to name things in BI”

Filed Under: BI industry Tagged With: Bi market, in media, Lyza, marketing, marketing/PR, Stephen Few, tdwi, visual analysis 9 Comments

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