Most people shopping for business intelligence tools think they’re sophisticated, observes a sales person who often represents a large vendor in TDWI exhibit halls. Most of these people are deluded.
He may sound harsh, but he observes all this not bitterly but with good humor.
“They buy [BI] like anything else they buy,” he explains. “They put out a bunch of RFPs and go through this whole process and stuff, and eventually they buy the one that’s maroon.”
Over years, he has identified the top three reasons people buy, and the underlying motivation:
1. Career. The chosen tool decides the career of those who will learn it, massage it, and become co-dependent with it.… Read the rest “Top three ways BI buyers choose badly”