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Tableau caught them looking

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Wipe away that tear you have shed for BI marketing. Take heart in this: The golden oldies — those tired verses like “faster, better decisions” — have never come closer to receding into the support roles where they belong. A new strategy has been proving itself able to hook even onlookers who swore they really didn’t give a damn.

In the most recent example, a simple Tableau Public-hosted chart on Wired caught me looking. And thinking. It hooked me with a bar chart that compared rates that iPad users pay for downloading data.

Did I say that I really don’t care what iPad users pay per gigabyte?… Read the rest “Tableau caught them looking”

Self tracking is business intelligence

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Back when secretaries were common, you could have had yours track your day in 15-minute increments. In his book The Effective Executive, Peter Drucker suggested this as a way to find out what you really did all day. The results were usually, let’s say, a starting point for improvement.

Tracking your time then and now is personal, it’s messy, and it’s the essence of business intelligence: collecting data and reading it for guidance in business activities that matter. Is there anything that matters more to an organization than productivity of its people? For a small office or home-based business, this might be the best BI there is.… Read the rest “Self tracking is business intelligence”

Bring in the shrinks for decision analysis

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Now comes the hard part in business intelligence: figuring out how the humans can make better use of all our data and tools for decision making, writes Wayne Eckerson, director of TDWI Research. Let’s bring in the shrinks.

When Wayne points to a trend, it’s news even if others might have already foreseen it. He’s one of the industry’s most thoughtful observers, and one of the most deliberate.

In Tuesday morning’s blog post, he suggests improving BI by enlisting those who study how people make decisions.

To take BI to the next level, we need better insights into human behavior and perception.

… Read the rest “Bring in the shrinks for decision analysis”