• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Datadoodle

  • Subscribe
  • About Datadoodle and me
  • Feedback
  • Special projects
Home » The trouble with IT marketing

The trouble with IT marketing

September 23, 2008 by Ted Cuzzillo

The reason most IT marketing puts features out in front, instead of benefits, is that marketers got in the habit of pitching to geeks. That audience craves obscurity. Imagine what would happen if the business people knew what all those BI tools did!

That’s not my observation. I heard it from a VP of business development in the exhibition hall at TDWI conference in Las Vegas earlier this year. (I just came across the conversation in my notes.) You may not be surprised that his company is absolutely post-geek.

He thinks that era is passing. A younger audience is upon us that grew up on data. They don’t put up with the old work-behind-the-curtain stuff.

Filed Under: Uncategorized Tagged With: las vegas, marketing, marketing/PR, Tableau Leave a Comment

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

smarter cities & data narrative

Two recent “storytelling” tools for public audiences Toucan spoonfeeds data’s insight while Juicebox cultivates data skills

The data-shy among us have two friends in the software business. One a few years old and one new this year. Nashville, Tennessee-based Juice Analytics … [Read More...] about Two recent “storytelling” tools for public audiences Toucan spoonfeeds data’s insight while Juicebox cultivates data skills

...and still more

  • This is Datadoodle
  • Civic tech projects need storytellers
  • Democratic pollster: Hillary campaign’s data malpractice
  • Narrative and analytics: brothers
  • Malcolm Gladwell: why oral data’s different

More Posts from this Category

Copyright © 2025 · eleven40 Pro on Genesis Framework · WordPress · Log in

  • Home
  • About Datadoodle and me
  • 2004 to 2019
  • Contact Ted
  • Subscribe