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Lending a hand to would-be storytellers

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Advocating data storytelling is easy. But actually making a data story out of data is something else. As much as storytelling could help to deliver meaning, says one consultant who works up close to the action, many data analysts just don’t even know where to start.

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“If no one teaches you how to tell a story, how do you do it?”says DecisionViz president Lee Feinberg. How do you expect them to tell a story in words or visualizations? “Face it, most of them aren’t even good at writing or English.” What might be hard even for natural storytellers is making a set of reports into something meaningful.… Read the rest “Lending a hand to would-be storytellers”

Data analysts’ three misconceptions of storytelling

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I asked Fern Halper, director at TDWI Research, what misconceptions data analysts have about data storytelling. She and I wrote a report last fall for TDWI Research on data storytelling, and she was the data analyst on that team.

1. That data storytelling is easier that it really is. That sounds right to me. After all, everyone knows how to tell a story, don’t they? Sure, just like everyone knows how to analyze data, at least if you have a tool that’s “easy to use.”

2. That people care about the details. That rings true, too. As we said in the report, some do and some don’t.… Read the rest “Data analysts’ three misconceptions of storytelling”

“BI for the other 80 percent” at Information Management

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How can business survive without data? Well, 80 percent of eligible users, according to most surveys, do seem to go without. The industry salivates in anticipation of someday colonizing that territory, and it shudders in frustration because they haven’t done it yet.

That topic came up last summer at the annual Pacific Northwest BI Summit. I’ve written here before about the session led by industry icon Claudia Imhoff and IBM vice president Harriet Fryman. Now I’ve published a column about it to a bigger audience at Information Management.

The column offers a strategy: storytelling. Humans are wired for it. The industry might as well take advantage.… Read the rest ““BI for the other 80 percent” at Information Management”