Teradata has been morphing into its new self for a few years now, and last week they tied a ribbon on it. They’ve got a few new phrases, a new logo, and a new tagline — all to tell the world they’re about more now than the data foundation, they do the doors and windows, too.
“Invest in answers,” one new line commands. And the new logo’s bright red period after “teradata” seems to say that Teradata’s all you need to do it.
Then there’s the tagline: “pervasive data intelligence.”
I think a good tagline stands on its own, shimmering like a one-line poem.… Read the rest “The new Teradata in three words”