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The new Teradata in three words

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Teradata has been morphing into its new self for a few years now, and last week they tied a ribbon on it. They’ve got a few new phrases, a new logo, and a new tagline — all to tell the world they’re about more now than the data foundation, they do the doors and windows, too.

“Invest in answers,” one new line commands. And the new logo’s bright red period after “teradata” seems to say that Teradata’s all you need to do it.

Then there’s the tagline: “pervasive data intelligence.”

I think a good tagline stands on its own, shimmering like a one-line poem.… Read the rest “The new Teradata in three words”

Teradata’s Customer Journey in smart cities: still beta

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Is Teradata’s Customer Journey headed for any smart city near you? Yes, but not soon, if senior marketing VP Chris Twogood’s reply to my question is any guide.

Teradata’s Customer Journey has potentially enormous reach across all kinds of applications. It ingests all kinds of data, dives deep for meaning, and then springs tailored, real-time messaging on whoever needs it. It’s been put to use so far in retail, finance, life science, and medicine.

It’s a force that Teradata itself is still learning to apply — which helps explain Chris’s encouraging but vague answer to my question during his presentation last Friday on Boulder BI Brain Trust.… Read the rest “Teradata’s Customer Journey in smart cities: still beta”

Smart cities / Cisco’s smart pipes plus Teradata’s scary-smart tech

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Cisco’s plumbing will soon feed Teradata’s brains, according to last week’s announcement. That’s a no-brainer of a partnership, since everyone knows that Cisco’s good at data plumbing and Teradata’s good at data analytics. But the news release lets the interesting part go unexplained.

To get a glimpse, you have to do look at Teradata’s newish Customer Journey. It’s a bundle of technology that monitors and guides customers along each person’s path from flirtation to commitment.

To see the city application, just skew it away from large commercial organizations, which are the current users, and point it toward cities. Call this repurposed bundle Citizen Journey and you have an urban designer’s wet dream.… Read the rest “Smart cities / Cisco’s smart pipes plus Teradata’s scary-smart tech”