If data analysis somehow ends up supporting an unwise choice, should we blame the data? Of course not, no more than we should blame a stethoscope for a bad medical diagnosis or fingerprints for a bad courtroom verdict. Common sense says the only ones responsible are the humans involved.
AllAnalytics contributing editor James M. Connolly wrote last week in defense of common sense in a good blog post, “Analytics won’t cure stupidity.”
Let’s admit it, we know the limitations of data analysis. The obvious truth whispers to us in the quiet of our own little minds, and that truth can also find a voice in private business conversations over a beer or lunch.… Read the rest “Stupid analytics gets them talking”