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self-service

Simple tool, same old resistance

February 22, 2012 by Ted Cuzzillo

I’ve rarely heard resistance to BI expressed quite so well.

A woman at an oil company said to Metrics Insights founder Marius Moscovici, “If someone wants to know something, they pick up a phone.”

The hell with easy information delivery. Make them ask for it.

I might understand what Marius witnessed if the woman were faced with any of the heavy hitters in business analytics. These things come encrusted with big promises, but big promises come with big upheaval. Data gets disturbed that some people wish would stay buried. They want to say, “Everything’s fine here. Go away.”

You can imagine why.… Read the rest “Simple tool, same old resistance”

Filed Under: Uncategorized Tagged With: behavior, collaboration, Marius Moscovici, marketing/PR, Metrics Insights, self-service, tools 1 Comment

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