by Ted Cuzzillo
A trade pub dear to my heart praised the healthy “buzz” at February’s TDWI conference. Yeah, but some of it sounded an ungrounded circuit.
So much jargon, so little meaning. Kevin Brown of Tableau Software and I were talking about it. He said, “Marketing should be simple.” For example, “if you don’t give the price out front, you’re hiding something.” I say the same goes for jargon-encrusted features and benefits.
by Ted Cuzzillo
If this year’s economic slowdown lets BI-ready companies “kill the competition,” as one consultant I talked to last week expects them to, BI itself will win in not-so-obvious ways.
First, if BI really does show its stuff, projects will attract and keep good people more easily. “Every BI client have been people-short,” says Sid Adelman, “either with no headcount or unable to attract good people.”
Second, BI will finally get the attention of company “big guys,” as one guy puts it (who can be called only a senior ETL architect at a major BI vendor).
Mr. Anonymous says, “I find it astounding that people go into project wo looking at power dynamic in an organization.… Read the rest “Human benefits for BI itself in a slower economy”
by Ted Cuzzillo
BI was made for turbulent times, wasn’t it? At least the handful of consultants think so whom I talked to this week for my TDWI article. Unlike at the gloomy economic forum in Davos, these guys have not a shred of fear among them.
BI leader Claudia Imhoff warns, “The glory days are gone,” you need BI to aim well at the right customers and products. Esteemed consultant and author Sid Adelman says, “Companies with good BI are going to kill the competition.” Jill Dyche, also a well-known consultant, tells a story about a medical-supply company that’s using BI to trump the competition.… Read the rest “What a recession might mean for business intelligence”