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Big Data, big hype, big danger

April 12, 2013 by Ted Cuzzillo

A remarkable thing happened in Big Data last week. One of Big Data’s best friends poked fun at one of its icons: the Three V’s.

The well-networked and alert observer Shawn Rogers, vice president of research at Enterprise Management Associates, tweeted his eight V’s: “…Vast, Volumes of Vigorously, Verified, Vexingly Variable Verbose yet Valuable Visualized high Velocity Data.”

He was quick to explain to me that this is no comment on Gartner analyst Doug Laney’s three-V definition. Shawn’s just tired of people getting stuck on V’s.

How strange to be stuck on a definition, but we get stuck all the time trying to define Big Data.… Read the rest “Big Data, big hype, big danger”

Filed Under: BI industry Tagged With: analytics, BI, BI Research, big data, Bruno Aziza, business intelligence, business technology, Colin White, decision support, EMA, Enterprise Management Associates, Harriet Fryman, hype, IBM, Information Management, Mark Madsen, marketing, Pacific Northwest BI Summit, Paul Kedrosky, Scott Humphrey, Shawn Rogers, Stephen Few, technology 2 Comments

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