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Failure to communicate with the Boomers

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Why do creative data analysts meet resistance? I’ve written about them before: many are young, they’re smart, and their credentials might still be slim. But they’re still a value to their employers, no matter who knows it yet.

At least some of it’s about Boomers vs. the up-and-comers. One corporate communications consultant I talked to, Liz Guthridge at Connect ConsultingGroup, has seen all this in action.

“Boomers are still interested in experts,” she says, “people with loads of experience and loads of credentials.”

Liz tells of one client, a Syracuse University alum, who hired a young guy as CIO. The newly hired young man was “impressive,” Liz recalls.… Read the rest “Failure to communicate with the Boomers”

Less than meets the ear

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Last week, SAS Institute did what few other rearrangers of jargon have done: They got attention — in the way fashion hounds do. They’d like to replace “business intelligence” with “business analytics.” Why? Because “business intelligence is not “where the future is.”

Last year’s styles are never next year’s. Sooner or later, all clothes, cars and business terms become unfashionable. It’s not because anything really changed.

Neil Raden calls SAS’s move “all fluff,” and it is. Others I’ve heard from think so too, such as the eminent industry analyst I talked to weeks ago about another attempt at jargon-making. “What a bunch of b—” he said.… Read the rest “Less than meets the ear”