Last week, SAS Institute did what few other rearrangers of jargon have done: They got attention — in the way fashion hounds do. They’d like to replace “business intelligence” with “business analytics.” Why? Because “business intelligence is not “where the future is.”
Last year’s styles are never next year’s. Sooner or later, all clothes, cars and business terms become unfashionable. It’s not because anything really changed.
Neil Raden calls SAS’s move “all fluff,” and it is. Others I’ve heard from think so too, such as the eminent industry analyst I talked to weeks ago about another attempt at jargon-making. “What a bunch of b—” he said.… Read the rest “Less than meets the ear”