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Home » Darren Cunningham

Darren Cunningham

Lessons from LucidEra on BI for the mid-market

August 3, 2009 by Ted Cuzzillo

Here are two tips from LucidEra veterans Ken Rudin and Darren Cunningham about BI in the mid-market: Forget “freemium” — the new term for free service leading to paid service — and be wary of users’ ability to analyze data.

Rudin co-founded the company and in June saw it fold for lack of renewed funding — in spite of what he described as “extremely happy customers” and a rapidly growing base. At the end, Rudin was chief marketing officer and Cunningham was vice president of marketing.

Unlike in sales to enterprises, the mid-market customers LucidEra pitched typically lacked skill in data analysis and had little time to learn.… Read the rest “Lessons from LucidEra on BI for the mid-market”

Filed Under: BI industry Tagged With: analysis, Darren Cunningham, IT, Ken Rudin, LucidEra, marketing, mid-market, Saas 14 Comments

Another night on Earth

June 24, 2009 by Ted Cuzzillo

In the film “Night on Earth,” Italian comic Roberto Benigni plays a taxi driver tooling around Rome one August morning at four. His flag’s up, he’s bored, and the streets are empty. “Dove sono i romani?” he asks himself, “Where are all the Romans?”

Where were all the BI people last week? Did they all go to Munich or Tehran? Or were they just resting up for the recovery?

Then I checked Twitter. Many of them had been there all the time. Still, I was bored.

Then on Saturday, Ken Rudin’s email came in announcing his new address. On Monday, LucidEra’s sad news.… Read the rest “Another night on Earth”

Filed Under: Uncategorized Tagged With: Darren Cunningham, film, Ken Rudin, LucidEra, Mark Madsen, tdwi Leave a Comment

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smarter cities & data narrative

Two recent “storytelling” tools for public audiences Toucan spoonfeeds data’s insight while Juicebox cultivates data skills

The data-shy among us have two friends in the software business. One a few years old and one new this year. Nashville, Tennessee-based Juice Analytics … [Read More...] about Two recent “storytelling” tools for public audiences Toucan spoonfeeds data’s insight while Juicebox cultivates data skills

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