• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Datadoodle

  • Subscribe
  • About Datadoodle and me
  • Feedback
  • Special projects
Home » LucidEra

LucidEra

Lyzasoft says “power to the people” with free version

May 3, 2010 by Ted Cuzzillo

It was International Workers’ Day on Saturday and the official release day of Lyzasoft’s latest product: its foray into “free.” It’s a good way to say “power to the people.”

Some people associate that slogan with protests and even violence. But I think the best paths to power usually involve well-analyzed data, whether in public life or at work. Now the Little Guy has a potent new tool to deploy.

Lyzasoft founder Scott Davis calls Lyza on Lyza Commons [discontinued] “the YouTube of data.” This fully functional cloud-based version of Lyza is a strong tool for office-based, home-based, cubbyhole-based, dorm-based, or public library wifi-based users and groups.… Read the rest “Lyzasoft says “power to the people” with free version”

Filed Under: analysis & methods Tagged With: cloud, data analyst, film, free, Ken Rudin, LucidEra, Lyza, paths to power, paypal, Scott Davis, Tableau, tools, youtube, Zynga 1 Comment

Mapping the many faces of “retention”

January 15, 2010 by Ted Cuzzillo

Everybody knows what “retention” means until they have to design a metric. Ken Rudin, once of LucidEra and now general manager of analytics at the games site Zynga, thought that he and his team could “put something together” quickly — but it actually took “four solid weeks of discussion and debate.”

About 50 million people play Zynga games every day. It’s the leading online social gaming platform, according to Ken, and it’s grown from zero in 2007 to revenues of “a few” hundred million dollars annual revenue. Every day, the company captures 20 to 30 billion records of data, and Ken and his team use that data to improve revenue, viral marketing — and customer retention.… Read the rest “Mapping the many faces of “retention””

Filed Under: analysis & methods Tagged With: analysis, customers, economy, games, games site, Ken Rudin, LucidEra, metric, metrics, retention curve, Zynga 2 Comments

Lessons from LucidEra on BI for the mid-market

August 3, 2009 by Ted Cuzzillo

Here are two tips from LucidEra veterans Ken Rudin and Darren Cunningham about BI in the mid-market: Forget “freemium” — the new term for free service leading to paid service — and be wary of users’ ability to analyze data.

Rudin co-founded the company and in June saw it fold for lack of renewed funding — in spite of what he described as “extremely happy customers” and a rapidly growing base. At the end, Rudin was chief marketing officer and Cunningham was vice president of marketing.

Unlike in sales to enterprises, the mid-market customers LucidEra pitched typically lacked skill in data analysis and had little time to learn.… Read the rest “Lessons from LucidEra on BI for the mid-market”

Filed Under: BI industry Tagged With: analysis, Darren Cunningham, IT, Ken Rudin, LucidEra, marketing, mid-market, Saas 14 Comments

  • Page 1
  • Page 2
  • Go to Next Page »

Primary Sidebar

smarter cities & data narrative

Two recent “storytelling” tools for public audiences Toucan spoonfeeds data’s insight while Juicebox cultivates data skills

The data-shy among us have two friends in the software business. One a few years old and one new this year. Nashville, Tennessee-based Juice Analytics … [Read More...] about Two recent “storytelling” tools for public audiences Toucan spoonfeeds data’s insight while Juicebox cultivates data skills

...and still more

  • This is Datadoodle
  • Civic tech projects need storytellers
  • Democratic pollster: Hillary campaign’s data malpractice
  • Narrative and analytics: brothers
  • Malcolm Gladwell: why oral data’s different

More Posts from this Category

Copyright © 2025 · eleven40 Pro on Genesis Framework · WordPress · Log in

  • Home
  • About Datadoodle and me
  • 2004 to 2019
  • Contact Ted
  • Subscribe