You say dayta and I say dahta. You say business intelligence—and now Colin White and Claudia Imhoff say “decision intelligence.” They may want you to say it, too, depending on what you mean.
Now or later—yesterday afternoon it didn’t sound clear just when—they’d like you to say “decision framework.” Perhaps that’s in addition to “decision intelligence” or instead of it. I’m not sure.
They’re both veterans of technology wars, fads, shifts, realignments and convergences. Both are among the most eminent of BI thought leaders. They’ve given their suggestion a lot of thought.
You may ask why? For one thing, they explain, business intelligence has become too closely associated with analytics and data warehousing.… Read the rest “Let’s call the whole thing DI”