Just when data seems to be approaching maturity as a touchstone in business, along comes a data scientist with doubts. Data is like the stone in stone soup, he says. It has not a single calorie of meaning.
“The beef is in data fiction,” says Joerg Blumtritt, CEO of Munich-based Datarella and consultant to a long string of large European and American clients in manufacturing and media. He comes to his observations after years of consulting and research.
“Fiction” in the same breath as data? Any kind of story at all frightens some data people, and now you talk about fiction!… Read the rest “Data driven? No, you’re story driven, says German data scientist”