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“Tame” the data makers

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I’ve heard of “taming data.” But the week before last at Strata I heard it in a new context: taming behavior.

Taming data has been “nichy,” as fellow TDWI writer Steve Swoyer puts it. He says, “It doubtless explains the etymology of, for example, Tamr.”

But Swoyer pushes on from there, as Swoyer knows how to do.

[Notice the] consonance between to wrangle and to tame. Both are grounded in the same metaphorical frame. Both are grounded in the same metaphor. This pre-conscious framing/understanding of the issue is more interesting than the stupid terms.

Former IBM sales engineer Lamont Lockwood, now the “Integration Expert,” sees two definitions.… Read the rest ““Tame” the data makers”

Schmarzo: An over-infatuation with data

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The “Dean of Big Data,” Bill Schmarzo, said what I think few of his peers would say on the record: “We have an over-infatuation with data.”

Yet there it was, in the Marriott lobby adjoining last week’s Strata+Hadoop conference in San Jose, CA.

Before you can decide on your data, he insists, you have to decide on your decisions. He said, “That is clearly the biggest challenge in the ‘smart’ conversation,” such as in establishing a “smart city.”

Schmarzo, who is by day Dell EMC CTO, jumped into the “smart city” conversation recently when he joined the San Jose, CA Innovation Advisory Board.… Read the rest “Schmarzo: An over-infatuation with data”

Data driven? No, you’re story driven, says German data scientist

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Just when data seems to be approaching maturity as a touchstone in business, along comes a data scientist with doubts. Data is like the stone in stone soup, he says. It has not a single calorie of meaning.

“The beef is in data fiction,” says Joerg Blumtritt, CEO of Munich-based Datarella and consultant to a long string of large European and American clients in manufacturing and media. He comes to his observations after years of consulting and research.

“Fiction” in the same breath as data? Any kind of story at all frightens some data people, and now you talk about fiction!… Read the rest “Data driven? No, you’re story driven, says German data scientist”