Any run-of-the-mill industry event calls itself a failure when just 24 attendees show up. An audience of that size tempts any keynote speaker to flee. The so-called “welcome” reception seems more like a wake for an unpopular deceased. Throughout, a deadly calm fills every room.
Some events of that size, though, sparkle with life. Potential for real, meaningful contact is rich. Interesting conversations last longer. You get to know people better.
The Pacific Northwest BI Summit, held every July in Grants Pass, Oregon, is my prime example. It is the Bohemian Grove of the business intelligence industry. I attended as press for the third time this summer.… Read the rest “The value of small industry events”