So many BI flow charts resemble the view out my hotel window in Las Vegas on the rooftop just below: a tangle of ducts, pipes, platforms, valves, and big metal boxes. What got my attention was a bird that had landed on a metal box and died.
las vegas
Let’s call the whole thing DI
You say dayta and I say dahta. You say business intelligence—and now Colin White and Claudia Imhoff say “decision intelligence.” They may want you to say it, too, depending on what you mean.
Now or later—yesterday afternoon it didn’t sound clear just when—they’d like you to say “decision framework.” Perhaps that’s in addition to “decision intelligence” or instead of it. I’m not sure.
They’re both veterans of technology wars, fads, shifts, realignments and convergences. Both are among the most eminent of BI thought leaders. They’ve given their suggestion a lot of thought.
You may ask why? For one thing, they explain, business intelligence has become too closely associated with analytics and data warehousing.… Read the rest “Let’s call the whole thing DI”
The trouble with IT marketing
The reason most IT marketing puts features out in front, instead of benefits, is that marketers got in the habit of pitching to geeks. That audience craves obscurity. Imagine what would happen if the business people knew what all those BI tools did!
That’s not my observation. I heard it from a VP of business development in the exhibition hall at TDWI conference in Las Vegas earlier this year. (I just came across the conversation in my notes.) You may not be surprised that his company is absolutely post-geek.
He thinks that era is passing. A younger audience is upon us that grew up on data.… Read the rest “The trouble with IT marketing”