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Data guided, not data driven

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I like data same as the next guy. But I don’t like pronouncements like the one I heard at an industry event last year: “If it isn’t data, it doesn’t exist.”

Let’s get ahold of ourselves. Sure, data gives grounding. It’s a starting point, and it’s even a GPS. But there’s much more to any decision.

It used to be taboo to say that around the business intelligence industry. Almost 10 years ago, I repeated to a data warehouse expert what I had heard from a renegade inventor, that business users knew their own data. “No!” the expert protested. But things have changed.… Read the rest “Data guided, not data driven”

Qlik asks what a difference a device makes

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When I first heard of Qlik’s research into use of mobile devices, I thought so what? It’s an engineering problem, I said. Just figure out how to make charts work on a laptop, a Mac, an smartphone, and a tablet and be done with it.

That was months ago, when Qlik released its study of mobility use. Then I started watching my own use of these things and finally decided Qlik may be onto something. There may be more to this report than meets the eye.

Data industry’s breakthrough starts with a smile

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The tweet stream running from Tableau’s presentation to the Boulder BI Brain Trust on Friday morning reflected one dominant reaction: awe. That’s easy when the product is a new shiny thing, but not so easy for number nine. As I said in one tweet, Tableau demos are always thrilling — no less than it was seven years ago. It’s magic, and it’s about time we give magic its due.

The question is what kind of magic? Is it the magic of a car salesman and his “new car smell”? Or is it an enduring magic that “takes a licking and keeps on ticking”?… Read the rest “Data industry’s breakthrough starts with a smile”