Imagine the moment your boss makes it clear why he hired you, and it’s not the reason he once gave you. You’re three months into your new job as chief innovation officer in a decidedly uncool suburban city near San Francisco. You’d been told the job was all about a new fiber-optic loop. Now, you hear, it’s all about making the place “cool.”
The moment comes at a city council meeting. The mayor bangs his fist on the dais and says to council members and staff, “Look, I just want this city to be cool. Could somebody tell me please how do we get this city to be cool?”… Read the rest “How one San Francisco-area city found its own “cool””