Howard Dresner is a celebrity in the business intelligence industry, but most people at last year’s Tableau conference didn’t even recognize him when he showed up there.
Who needs BI? Tableau Software liked to think it had left BI behind. BI people, after all, were the control freaks who denied access to data. They sneered at Tableau’s “pretty pictures.” They cared more about data hygiene than data analysis.
But there he was. Stephen Few spotted him in the audience a few minutes into his keynote and paused to wonder if it was really him. Tableau vice president of marketing Elissa Fink welcomed him.… Read the rest “Big BI and the ladder man to come calling at the Tableau conference”