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Marco looks to BI for help

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My friend Marco’s spam-bait operation was down last year, and he’s been asking me what business intelligence can do for him. He had just read one of TDWI’s promo emails last night when he called me again.

“I like Vegas. Should I go?” he asked from somewhere that sounded far away. I said it all depended on what he wanted to learn. Is making sense of his data important? If yes, go. But there seemed to be more to his question.

He’s gone through one shady business after another since the early ’60s, when as a teenager he sold drugs on the street.… Read the rest “Marco looks to BI for help”

Bring in the shrinks for decision analysis

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Now comes the hard part in business intelligence: figuring out how the humans can make better use of all our data and tools for decision making, writes Wayne Eckerson, director of TDWI Research. Let’s bring in the shrinks.

When Wayne points to a trend, it’s news even if others might have already foreseen it. He’s one of the industry’s most thoughtful observers, and one of the most deliberate.

In Tuesday morning’s blog post, he suggests improving BI by enlisting those who study how people make decisions.

To take BI to the next level, we need better insights into human behavior and perception.

… Read the rest “Bring in the shrinks for decision analysis”

Sustainability and BI: gone from drizzle to “storm”

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Last fall’s Oracle OpenWorld had such a strong sustainability theme that I thought for sure I’d find products down in the exhibit hall. Not one. When I asked around, one guy even said sustainability management with BI tech “couldn’t be done.” (Read my TDWI story from back then.)

Now we see Terri Rylander’s post — she sees a “storm” brewing over this — getting six tweets. She deserves every one of them for extracting news from one muddy press release.