visual analysis

Visualize this, Harrah’s

February 25, 2008 by Ted Cuzzillo

Around the corner from the TDWI World Conference I spotted a billboard-size sign: “We have 22 years left on our lease. We are here to serve you.”

What’s it mean? I understood other signs nearby, such as the $14.95 and the “chopsticks combo special.” I also understood “we are here to serve you.” But for 22 years more?

Turns out it’s a message for Harrah’s from a neighbor, the Stage Door. The bartender at the Stage Door says Harrah’s is trying to push them out.

I admire the visualization. The single most important number is clear, and its size signals the importance.… Read the rest “Visualize this, Harrah’s”

Brutally amazing: how not to pitch analytics

February 12, 2008 by Ted Cuzzillo

I went to the post office box and found a rhinoceros. The clever people who produced this brochure should have used a bull instead, bulls being more at home in marketing, but let’s not be picky. He’s a rhino with spots, and he’s hawking analytics software.

Alex Vollmer’s review of election day infographics

February 7, 2008 by Ted Cuzzillo

Be sure you don’t miss Alex Vollmer’s excellent review of election day infographics. He wanted to see the margins of victory, percentage of precincts reporting, number of delegates at stake, and other goals. He looked at the New York Times online, CNN, National Public Radio and other media.