Anyone can play Zynga’s FarmVille and other games, but very few get to analyze the data that runs off.
Ken Rudin, VP of analytics and platform technologies, is always on the lookout for new talent, but he’s picky. What does he look for in an applicant?
“Knowing what questions to ask,” he says. He might present an applicant with a problem his staff is puzzling through and asks what approaches to take. Say the company has invested in a some game, and even though it did well at first, growth has flattened out. What would the applicant ask? A good answer is, “It flattened out compared to what?”… Read the rest “At Zynga, analytics is about impact”