Claudia Imhoff

Big BI and the ladder man to come calling at the Tableau conference

August 15, 2011

Howard Dresner is a celebrity in the business intelligence industry, but most people at last year’s Tableau conference didn’t even recognize him when he showed up there. Who needs BI? Tableau Software liked to think it had left BI behind. BI people, after all, were the control freaks who denied access to data. They sneered [...]

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What’s an SaaS vendor to do?

May 6, 2009

SaaS vendors who also sell on-premises versions have a tricky little problem, Claudia Imhoff says. How do they sell both at the same time? A few people from SaaS vendors who attended Claudia’s Tuesday session mentioned two strategies: One is to separate the sales forces, with one selling the on-premises version, and another selling the [...]

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Let’s call the whole thing DI

February 26, 2009

You say dayta and I say dahta. You say business intelligence—and now Colin White and Claudia Imhoff say “decision intelligence.” They may want you to say it, too, depending on what you mean. Now or later—yesterday afternoon it didn’t sound clear just when—they’d like you to say “decision framework.” Perhaps that’s in addition to “decision [...]

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