What’s an SaaS vendor to do?
SaaS vendors who also sell on-premises versions have a tricky little problem, Claudia Imhoff says. How do they sell both at the same time? A few people from SaaS vendors who attended Claudia’s Tuesday session mentioned two strategies: One is to separate the sales forces, with one selling the on-premises version, and another selling the [...]
Let’s call the whole thing DI
You say dayta and I say dahta. You say business intelligence—and now Colin White and Claudia Imhoff say “decision intelligence.” They may want you to say it, too, depending on what you mean. Now or later—yesterday afternoon it didn’t sound clear just when—they’d like you to say “decision framework.” Perhaps that’s in addition to “decision [...]
