Mapping the many faces of “retention”
Everybody knows what “retention” means until they have to design a metric. Ken Rudin, once of LucidEra and now general manager of analytics at the games site Zynga, thought that he and his team could “put something together” quickly — but it actually took “four solid weeks of discussion and debate.”
About 50 million people play [...]
Lessons from LucidEra on BI for the mid-market
Here are two tips from LucidEra veterans Ken Rudin and Darren Cunningham about BI in the mid-market: Forget “freemium” — the new term for free service leading to paid service — and be wary of users’ ability to analyze data.
Rudin co-founded the company and in June saw it fold for lack of renewed funding — [...]
Another night on Earth
In the film “Night on Earth,” Italian comic Roberto Benigni plays a taxi driver tooling around Rome one August morning at four. His flag’s up, he’s bored, and the streets are empty. “Dove sono i romani?” he asks himself, “Where are all the Romans?”
Where were all the BI people last week? Did they all go [...]
Big BI, meet Big Ag
Swap out a few terms in a recent New York Times story about farmers’ attempt to split California, and you might see the IT vs. business saga.
