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“BI for the other 80 percent” at Information Management

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How can business survive without data? Well, 80 percent of eligible users, according to most surveys, do seem to go without. The industry salivates in anticipation of someday colonizing that territory, and it shudders in frustration because they haven’t done it yet.

That topic came up last summer at the annual Pacific Northwest BI Summit. I’ve written here before about the session led by industry icon Claudia Imhoff and IBM vice president Harriet Fryman. Now I’ve published a column about it to a bigger audience at Information Management.

The column offers a strategy: storytelling. Humans are wired for it. The industry might as well take advantage.… Read the rest ““BI for the other 80 percent” at Information Management”

Got analytics? Who will promote the industry?

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Business people have everything. They’ve got data, and often it’s clean. They’ve got tools, and many are easy to use. They’ve got visualizations, many of which help. They’ve got domain knowledge, at least most do. What some front line observers find they lack is analytical thinking.

Given descriptive data, few business users that BI icon Claudia Imhoff sees ask even the simplest followup questions, like “why?” Is what the data shows good for the business or not? If not, what can be done?

Claudia, along with IBM marketing director Harriet Fryman, raised the question this summer at the Pacific Northwest BI Summit.… Read the rest “Got analytics? Who will promote the industry?”

Execs vs. data analysts gives us the Analytics Gap

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One insurance company’s chief data scientist is “terrific at what he does,” says his boss, even “brilliant.” The company is lucky to have him. But he never sees the inside of the executive suite.

“He is a quirky, quirky guy,” says the boss, “and he is a super powerful dude in what he’s doing for us.” But upper executives would judge him harshly. “There would be a terrible outcome.”

Let’s call it the Analytics Gap. At least in this company and probably in many others, some of those who interpret the data don’t stick to rigid, unspoken rules of behavior. And those who with the greatest executive authority can’t quite appreciate what these people can tell them.… Read the rest “Execs vs. data analysts gives us the Analytics Gap”