If you want to come up with effective metrics, forget brainstorming. Drop the creativity. Done well, this is an analytical exercise, says Stacey Barr, and it should aim at deriving concrete, sensory effects to measure.
I was half asleep as the TDWI keynote warmed up early last Thursday morning. Bob Paladino is not a bad speaker, but at first the good scrambled eggs and coffee were better. Then he got into the Southwest Airlines story, and I looked up.
The five guys at my table also looked up. They picked up the handouts for the first time and followed along.