How can business survive without data? Well, 80 percent of eligible users, according to most surveys, do seem to go without. The industry salivates in anticipation of someday colonizing that territory, and it shudders in frustration because they haven’t done it yet.
That topic came up last summer at the annual Pacific Northwest BI Summit. I’ve written here before about the session led by industry icon Claudia Imhoff and IBM vice president Harriet Fryman. Now I’ve published a column about it to a bigger audience at Information Management.
The column offers a strategy: storytelling. Humans are wired for it. The industry might as well take advantage.… Read the rest ““BI for the other 80 percent” at Information Management”